Tuesday, October 2, 2007

An Interview With Christopher Knight...

by Linda Della Donna

If you’re familiar with article directories, then you know Christopher M. Knight and http://www.ezinearticles.com/. Not long ago, I was lucky enough to get an interview with Knight. Here’s what he had to say:

Christopher, tell me about your work. Where did the idea for ezinearticles.com come from? Are you satisfied with the progress you’ve made?

In the late 1990s our company raised VC money to aggregate websites and email newsletters that served email newsletter publishers. EzineArticles.com was one of those acquisitions early in its life as a site. Today, it’s much more than a web property, but rather we view it as a thriving community that is busting at the seams with tens of thousands of expert authors of all walks of life and industry.

The genesis of the EzineArticles.com concept comes from the fact that ezine publishing original content every single day or week is a very expensive strategy. Many publishers look to sites like EzineArticles.com to find quality supplemental content that they can reprint to share with their email list members. They get the content for free with the understanding that they can’t change anything in the article and must make the links in the resource box ‘active’. The expert authors win because they get access to a pre-qualified visitor that in many times they couldn’t have paid to get better access to. Ezine publishers get free content; Expert authors get free pre-qualified visitors to their websites.

I’m happy with the growth rate and we’ll often slow things down on purpose to build scalable systems that can keep up with our growth. In the end, it’s critical that we deliver a quality experience for every single one of the 150-200k daily visitors who use our site.

Who is your favorite author? Do you have one? What is your favorite book?I have too many favorites to list.

There is a type of article author that I like personally better than others and this would be authors who write less than 1,000 words, includes bullet points or numbered lists and sub-heads for fast reading. I like data points. We have many like this in EzineArticles, but thankfully there are many who write articles in a story or conversational format that appeals to others. In the end, there is something for everyone.

Favorite book, not including my own, would be any book by Dr. Wayne Dyer.

In terms of short-term favorite books, I like “The Long Tail” by Chris Anderson.

What advice can you give a budding freelance writer looking to make a name for herself in the publishing world?

Whatever you do, never give in to the temptation to use PLR content or any of those auto-generated article creators to make content for yourself or your clients. This is the fastest way to destroy your credibility.

Now, assuming you believe in the value of creating original quality content for your clients, the best way to make a name for yourself is by walking your talk by putting several hundred, if not thousands of articles into syndication to promote yourself.

I’d also recommend participating in forums for freelance writers and creating your own email newsletter to educate and train your prospective clients on how to buy from you.

For that individual out there not familiar with Christopher Knight, how would you describe what it is that you do and who you are?

I’m the catalyst… behind a thriving online community of expert authors who share their expertise in exchange for qualified visitors & traffic back to their website thanks to the article syndication nature of EzineArticles.com.

Sometimes I say that I’m a web developer or I’m in advertising sales, and other times I’d say that I’m an entrepreneur or netpreneur.

I am not all things to all people, but for those that I’ve identified as ‘ideal’, I go very deep to over-deliver on the value proposition.

Lastly, I’m the entrepreneur who hires smart people, develops systems with quality control metrics, and then gets out of their way to run the daily operations. This frees me up to spend my time creating new products and developing high-value relationships.

Is there someone you would like to especially thank for where you are in your career today?

There isn’t one single person, but rather hundreds of teachers and coaches that have shown up to teach me various business and life lessons. There is an old quote by Goethe I believe that has become a theme in my life:

“Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Specifically, whenever I make a decision to move in a certain direction, the right teachers and coaches have always shown up in my life to teach me the lessons and give me guidance or assistance to reach my objectives. There are other times I feel compelled to help others to achieve their goals and dreams as if it were part of my purpose also. It’s a very fulfilling cycle to be engaged in.

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a free membership account today: http://EzineArticles.com/submit/
For Ezine Publishers, Chris produces a weekly free email newsletter on strategies for helping you grow your email lists, improve your email deliverability, and manage your ezine. To subscribe, surf on over to: http://Ezine-Tips.com/

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